Experiential marketing is the cross-media activity of promotion that encourages or entertains two-way communication or interaction and a direct physical immersion into the brand. It is actually the fresh marketing discipline which is growing very rapidly since it is capable of ticking a lot of the right boxes. When you compare the mass media campaigns with experiential marketing, then the experiential marketing events tend to communicate much more on the personal level and will foster a much deeper level of emotional engagement and interaction. This will result in better conversational rates at a relatively lower cost. The kind of marketing ranges from high profile invitation to tasters at the farmer’s market. Experiential marketing companies offer experiential marketing services that are batted about in the business circles. The company is capable of engaging customers in a way that the customer is left with the emotional connection with the company’s product and the company that is promoted.
The great popularity of experiential marketing
When you compare experiential marketing with the traditional marketing, then it can be said that with the immense saturation of the conventional media channels and the noticeable fragmentation has led to the reduced popularity and effectiveness of traditional methods of promotion. Consumers, nowadays, are becoming used to advertising by TV adverts which are fast forwards and by using the hard disc recordings. Modern marketers tend to ignore the internet banner advertisement mode and do not intend to hear the constant marketing messages that are encountered in the daily lives. However, the experiential marketing is the mode of advertisement where the customers cannot ignore the dialogues of the advertisers. It is not the fact that the customers are forced to listen to the advertisement stuff, but it is the engaging nature of the ad which compels them to lend valuable ears. Experiential marketing is thoroughly capable of building the relationship between customers and the brand for the lifetime. The system of advertisement can generate sales lead and sales in a short duration. It can increase the customer’s awareness of the product and is also capable of aligning the internal audiences of the company with the organisational goals. Experiential marketing companies are capable of doing the following:
- Building relationships
- Raising the brand awareness
- Increasing loyalty
- Establishing relevance
- Encouraging interaction and the product trial
- Creating memories
- Stimulating positive word of mouth
- Changing the mindset of the dissatisfied customers
- Verifying the target audiences
- Enhancing the return on marketing investment.
Break down the barriers of traditional marketing with experiential marketing
Experiential marketing company Our Paper Life with the new advertising techniques tend to break the barriers of traditional marketing to create a long lasting impression on the minds of the people with the use of memorable experiences. In case of experiential marketing, the target audience is not directly asked to buy something but then the marketing aims at creating a very positive impression about the product on the minds of the audience. This automatically compels the audiences to buy the product. The customers are also offered the chance to try out the product without any pressure of buying them. The organisation is made to foster emotional connection with the audience.